About

A Busan desk for private crypto books

Security Apps grew from advisory work with families who held tokens and digital art longer than market cycles. We stay a review practice — not a brokerage, not a fund.

Calm office interior with soft daylight

Origin

The practice took shape in Haeundae-gu as more private clients in Korea needed language for NFT collections and multi-year token sleeves that sat beside traditional wealth. They needed written memos for internal governance, not another feed of price alerts.

We kept the name Security Apps as a reminder that security here means careful custody notes and allocation discipline — the ordinary virtues of private wealth work applied to digital holdings.

People at the desk

Portrait of Minji Park

Minji Park

Lead allocation reviewer

Guides long-term token allocation reviews and chairs memo walkthroughs with family liaisons.

Portrait of Daniel Cho

Daniel Cho

NFT holdings lead

Runs collection assessments with attention to provenance notes, creator concentration, and transfer hygiene.

Working approach

We disclose scope early, work only on positions you choose to share, and write for the room that must decide — often a family council that includes people who do not follow markets daily. Sessions are paced; we refuse artificial urgency.

Values

  • Plain language over jargon
  • Written artifacts over verbal-only advice
  • Clear separation between review work and execution
  • Respect for Korean private-wealth customs around discretion

Speak with the desk